United Way of New York City connects people, resources and ideas to create a thriving community characterized by income stability, educational success, and healthy people. We believe that everyone has a role in building a better future for all. We inspire bold goals, bring together broad coalitions, and make game changing choices to accelerate progress. We are community. We Live United! http://www.unitedwaynyc.org

Create a social media campaign to engage students to attend the 2010 LIVE UNITED Bridge Walk & Volunteer Festival. For United Way NYC, we need help creating an engagement and advocacy campaign – using social media – to get young people and college students (18 to 25 years old) to attend the 2010 LIVE UNITED Bridge Walk & Volunteer Festival. In addition, we hope that this would continue their engagement with United Way of New York City throughout the year.